Open World p 31. Thomas Cook it! Word Formation

FROM THOMAS COOK IT! … TO PSP IT!

Use the 16 words in the box to complete the story about a slogan.

1.RAPID 2. INAUGURATE 3. ADMIT 4. ADVERT 5. FOLLOW 6. REGOGNISE 7. CONSUME 8.RESPOND 9. MARKET 10. USUAL 11. FANTASY 12. RENT 13. FLY 14. SPLIT 15. ENTERTAIN 16.MOVE

“Don't just book it...Thomas Cook it!” slogan returns after 15 year gap

By Juliet Dennis |  Dec 26, 2008 00:01

Thomas Cook has revived its well-known 'Don't just book it...Thomas Cook it!' slogan after a 15 year break.

The strapline, last used in 1993, was created in 1984 and (1) _________________ became a popular slogan in the media. As a result, Thomas Cook was recognised as an (2) __________ member of the Ads Hall of Fame by AdSlogans in 2000. Only 114 slogans have been (3) _____________ to the Hall of Fame since, out of a possible 200,000 English language straplines used in (4) ___________________.

Group chief executive Manny Fontenla-Novoa said the slogan had been brought back (5) _____________ new research in October this year by YouGov, which showed there was still a high level of (6) _________________ of the slogan, with even young (7) _________________ remembering it.

In the poll of 2000 people, 60% could still complete the strapline. The recall increased to 75% in the 35-44 age group. Among 15-24 year olds, who had the lowest (8) ___________, 24% still remembered the slogan.

He said: "For a (9) _______________ team to go back to something is pretty (10) _______________. The reaction has been (11) _______________."

Don’t just book it, PSP it, says Thomas Cook

June 15, 2010

Thomas Cook has announced plans to make Sony PSPs available for (12) ______________ on its planes on short and medium haul routes.

The handhelds will be loaded up with a number of films, TV shows and games to keep you entertained during the (13) _____________, and take your mind off the inevitable baby crying its eyes out in the next row.

If you want to enjoy one, however, it’ll cost you £7.50 to hire for the duration of the flight. Although you will be able to share it with a partner via a headphone (14) ________________ (the films at any rate).

The PSPs will replace the airline’s current in-flight (15) _______________ system, though we must admit, £7.50 is a touch rich for our blood.

Maybe we’ll stick to those other fun free airline games you can partake in, such as playing “who owns the armrest” with your next door neighbour passenger.

Or perhaps a spot of “wave your legs in the air, like you just don’t care”, the lower body (16) _________________ game designed to help prevent deep vein thrombosis.

PSP: PlayStation Portable

 
KEY

1.       RAPIDLY
strapline: brief public communication promoting products and services

 

 

2.       INAUGURAL

 

 

 

3.       ADMITTED

 

 

 

4.       ADVERTISING

 

 

 

5.       FOLLOWING

 

 

 

6.       RECOGNITION

 

 

 

7.       CONSUMERS

 

 

 

8.       RESPONSE

 

 

 

9.       MARKETING

 

 

 

10.   UNUSUAL

 

 

 

11.   FANTASTIC

 

 

 

12.   RENTAL

short-haul: that involves transporting people or goods over short distances, especially by plane. E.g. a short-haul airlinershort-haul flights.

long-haul: involving the transport of goods or passengers over long distances. E.g. 

long-haul flights/ routes

 

 

13.   FLIGHT
handheld: a small computer that can be used in the hand: basic linguistic products such as phonetic spellcheckers were the first electronic handhelds

 

 

 

14.   SPLITTER

 

 

 

15.   ENTERTAINMENT
partake (in something) (old-fashioned) to take part in an activity. E.g. They preferred not to partake in the social life of the town.

 

 

 

 

16.   MOVEMENT